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|  | |  |   | | Bait-n-switching customers on opening day is not the way to get in good with locals. But, it seems the new Yolato on Park Avenue thinks differently. Whereas yesterday there was the promise of free yogurt and gelato all day today, in honor of their grand opening, it turns out they were talking abou... Read More | | |  |   | | Yolato (yogurt gelato) opened on MacDougal street a few months ago. It has just been too cold, for me, to taste. I knew I would finally get around to it once the weather broke. Not only do they have a delivery menu, they also have the calories of everything you are eating. Nice for the consu... Read More | | |  |   | | Operation White Tiger.Photo: Courtesy of YolatoYolato is going on the offensive in the battle of the ice-cream substitutes and calling out its competitors. We received a press release that not only acknowledged the “fro-yo wars,” but went on to boast that “Yolato is about to blast past Pinkberry and... Read More | | |  |   | | Apparently Yolato, and their PR dept’s definition of “Free Yolato” is something entirely different than my definition. Free Yolato means that you are not charging money for Yolato… And yet today, I arrived at Yolato to find the cash registers up and running, and a Midtown Lunch reader being charged... Read More | | |  |   | | Photo: Mark Peterson/New York Magazine Yolato, a new store selling yogurt gelato, is offering two chances for free dessert. Sign up to receive news and get a coupon for a free regular-sized yolato at their West Village location. Or stop by their new Upper West Side store on March 9 and 10 for a ... Read More | | |  |   | | No more delays… the Yolato on Park Ave. (btw. 41+42nd), that we’ve been waiting for since July, is finally opening; and to celebrate, they are giving away free Yolato all day long (11am to 11pm)! And while it’s not a Lenny’s/Yolato combo outlet (as one site inco... Read More | | |  |   | | Yolato, away?eater.comAll may not be well in Yolato land — Eater has it that the Greenwich Village location has closed (a bizarre photo shows mattresses in the windows, rather than the usual newspaper). This is just a couple of weeks after a press release bragged that Yolato was planning to overtake... Read More | | |  |   | | The Midtown Yolato location on Park Ave. just south of 42nd St. was supposed to have its Grand Opening yesterday (with free Yolato all day long), but as you can tell from the photo, they weren’t quite ready. I got an email saying 10 more days, but I can’t imagine how they’l... Read More | | |  |   | | Yesterday we reported that Yolato is poised to infiltrate the Empire State Building and other strategic locations around the city. Now none other than founder Donald Park tells us that he’s aiming for a minimum of fifteen to twenty outlets in the next year, including at least one Downtown Brooklyn o... Read More | | |  |   | | Luckily, three yogurt shops were all in the same area so we didn’t have to walk too much (it was SOOO cold!! Whose great idea was it to plan the FRO-YOLYMPICS for December?!). After our disappointing trip to Red Mango, we walked to Yolato, a hybrid of yogurt and gelato. Yolato is ... Read More | | |  |
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